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Case study group · 8-week container

Stop planning your retreat alone
Build it with a proven method and a room full of practitioners doing the same thing

Retreat CRAFT is a live, done-with-you 8-week program for practitioners ready to turn a retreat idea into a real, bookable retreat.

Practitioners gathered around a warm lantern at a forest retreat
Proven method
Live guidance
A room of practitioners
Build-it-or-we-fix-it guarantee Build-it-or-we-fix-it guarantee 10 seats only
The core problem

You do not need another retreat planning rabbit hole

You have probably already done the research

You have googled how to price a retreat

You have looked at venues

You have saved examples from other practitioners

You have imagined the guest experience in your head

You may have even opened a spreadsheet, started writing out numbers, felt the pressure rise in your chest, and closed it again

The issue is not that you do not care

The issue is not that the retreat does not matter

The issue is that retreat building has too many moving parts to hold alone

PricingVenue decisionsGuest experienceLegalWaiversFoodPaymentsMarketingEmailsFacilitationLaunch timingWhat to do if nobody signs up

At some point, the dream starts to feel heavy

And the thing that once felt exciting becomes another tab you keep open in your mind

Pain identification

This might be you

  • A retreat idea that still lives mostly in your head
  • Telling yourself you will figure it out when life slows down
  • Starting to price it, then second-guessing every number
  • Looking at venues but unsure what to book or when
  • Knowing your work would go deeper in an immersive setting
  • Afraid of undercharging and losing money
  • Afraid of overcharging and having nobody say yes
  • Watching other practitioners host and wondering what they know
  • Tired of telling yourself “next year” again

And underneath all of it, there is a quiet question

“Am I actually ready to lead this”

The reframe

You are not missing motivation
You are missing a method

Most retreat ideas do not stay stuck because the practitioner is lazy, they stay stuck because the path is unclear

The retreat industry usually gives you two options

Option 1

Figure it out alone with blog posts, templates, spreadsheets, and Instagram inspiration

Option 2

Pay thousands of dollars for a mentorship that mostly teaches one person's way of doing things

But most practitioners need something in the middle

  • A method they can follow
  • A coach who can guide them
  • A community that keeps them moving
  • A platform that holds the operations
  • A sequence that turns the retreat from idea into real-world build

That is what Retreat CRAFT was built to be, a practical, structured, done-with-you path from retreat idea to bookable retreat

The belief shift

You do not have a confidence problem
You have a container problem

Confidence does not usually arrive before you build, confidence comes from watching the pieces click into place

  • When you know who the retreat is for, you feel clearer
  • When the pricing math works, you breathe deeper
  • When the guest journey is mapped, the experience feels real
  • When the checkout page exists, the retreat is no longer an idea
  • When people can actually say yes, your identity starts to shift

That is the real work

Not just planning a retreat

Becoming the kind of practitioner who can lead one

What you will have by graduation

By week 8, your retreat is no longer
floating in your head

You will have built the core pieces that make it real

  • A clear transformation statement
  • A dream attendee profile
  • A retreat offer structure
  • A profitable pricing model
  • A venue decision framework
  • A day-by-day guest experience
  • A simple operating plan
  • Legal and waiver foundations
  • A launch message that sounds like you
  • A content and outreach plan
  • A checkout page that takes payments
  • A guest onboarding flow
  • A post-retreat follow-up plan
  • A repeatable system you can use again

This is what we mean by bookable

Not perfect

Clear enough to share

Not theoretical

Built enough to sell

Not someday

Structured to move forward

The CRAFT method

Five phases, eight weeks
One bookable retreat

Every retreat that actually launches moves through these five phases. Most people just try to figure them out in the wrong order.

C

Phase 1 · The Visionary

Clarify

Know what you are building

Define the core promise, who it is for, what transformation it creates, and how the pricing math works before you book a venue.

"I am someone who can guide this work"

R

Phase 2 · The Messenger

Resonate

Say it in a way people feel

Shape the message so the right people understand why it matters and why now is the moment to say yes.

"My work has value and my message can land"

A

Phase 3 · The Choreographer

Architect

Build the actual experience

Design the retreat from the guest's first moment to their final integration step, and organize the operational pieces around it.

"I trust my creative authority"

F

Phase 4 · The Storyteller

Fill

Launch and invite people in

Build the launch machine that helps you talk about the retreat, invite aligned people, and collect real payments.

"I have a story worth telling"

T

Phase 5 · The Gardener

Transform

Host and create momentum

Prepare for the live experience and build the systems that help the work continue after the retreat ends.

"I can tend what I plant"

The sixth identity

When you can hold all five, a new identity emerges

The Retreat Leader

That is who this program is really helping you become

How the 8 weeks unfold

Your 8-week build map

Each week focuses on one part of the retreat that usually keeps practitioners stuck.

  1. 1

    Week 1

    Clarify the retreat

    "I cannot clearly explain what it is yet"

    Describe your retreat in two sentences and see how it can be profitable

  2. 2

    Week 2

    Shape the message

    "I do not know how to talk about this without sounding salesy"

    Language that sounds like you and lands with the right people

  3. 3–4

    Week 3–4

    Build the experience

    "I do not know how to turn this into the actual retreat"

    A retreat with shape, flow, and a place to live

  4. 5–6

    Week 5–6

    Fill the retreat

    "What if I put this out there and nobody signs up"

    Your retreat can be shared and people can say yes

  5. 7–8

    Week 7–8

    Host and repeat

    "I am terrified of actually holding the space"

    A bookable retreat and a repeatable method you can use again

Walk the 8 weeks with us

Join Retreat CRAFT

$1,500 case study group price · or 2 × $797 · Build-it-or-we-fix-it guarantee

What is included

Everything to build the retreat
Not just learn about it

This is not a library of videos, this is a live implementation container.

$6,000

8 weeks of live group coaching

Each week we walk you through the next part of the CRAFT method and help you apply it to your specific retreat.

  • Weekly live training
  • Live Q&A
  • Implementation support
  • Peer feedback
  • Recorded replays
$997

6 months of professional platform access

Your retreat should not live in scattered docs. Get the platform built to organize, sell, and run it.

  • Checkout pages
  • Guest portal
  • Payment tracking
  • Waivers
  • Email automations
$1,997

WhatsApp support during your retreat

When you are actually hosting, you should not feel alone. Backup when real-life situations arise.

  • Venue issues
  • Guest support
  • Schedule changes
  • Decision support
$997

AI retreat specialist

A retreat planning assistant available when your brain is still working at 2am.

  • Retreat copy
  • Email drafts
  • Pricing
  • Itinerary
  • Launch planning
$1,997

DFY Retreat Funnel

We will build your retreat funnel and get it setup using our proven layout, completely free for case study group members.

  • Professionally designed
  • Proven conversion layout
  • Setup and configured
  • $1,997 value free
Case study group bonuses

Four bonuses

Bonus 1

3 private coaching sessions

Dedicated sessions for your retreat, your questions, and your next steps, these are not group calls

  • Session 1 · Foundation and retreat direction
  • Session 2 · Midpoint review and course correction
  • Session 3 · Graduation and launch plan

$2,997 value

Bonus 2

Lifetime alumni and curriculum access

Every future update, every new resource, and every new template we build is yours, this is our thank you for being one of the first people to trust the process

$997 value

Bonus 3

Case study spotlight opportunity

As this founding cohort builds, select members may be featured as case studies across Retreat Builders, this can help you clarify your story, build credibility, and show the world what you are creating

Priceless

Bonus 4

DFY Retreat Funnel

We will build your retreat funnel and get it setup using our proven layout

$1,997 value

Let's add it all up

The total stack

  • 8 weeks of live group coaching$6,000
  • 6 months Professional platform access$997
  • Virtual WhatsApp support during your retreat$1,997
  • AI retreat specialist$997
  • 3 private coaching sessions$2,997
  • Lifetime alumni + curriculum access$997
  • DFY Retreat Funnel$1,997
Total real value$15,982
The value

The real value is not the stack

The real value is what changes when your retreat is finally clear, priced, built, and ready to share

Because the cost of staying stuck is not just emotional, it is practical

→ A retreat that is underpriced can leave thousands on the table

→ A venue deposit made too early can put real money at risk

→ A launch with no message can create silence

→ A retreat idea delayed by another 6 months can become another year of wondering when you will finally do it

Retreat CRAFT helps you avoid the most expensive parts of the DIY path, not by doing the work for you, by giving you the sequence, support, and structure to do it right

Simple retreat math

One well-built retreat can change the whole equation

10

Guests

$1,500

Per guest

$15,000

Revenue

After venue, food, materials, and support costs, even a simple first retreat can create $5,000 to $10,000 in profit when it is priced and planned correctly

The better question is not

"Can I afford the program"

The better question is

"What is it costing me to keep guessing"

The DIY cost

The alternative is not free

Figuring it out alone has a cost

Underpricing the retreat

$2,000+

left on the table

Booking the wrong venue

$2–5k

deposit at risk

Waiting another 6 to 12 months

Lost momentum

lost confidence, lost opportunity

Launching without a clear message

Low interest

weak signups, second-guessing

Hosting without support

Stress

overgiving, hard to repeat

The DIY path does not usually save money, it spreads the cost across mistakes, delays, and emotional energy

CRAFT gives you a cleaner path

The investment

Join the Retreat CRAFT case study group

8 weeks of done-with-you implementation

10 practitioners

One bookable retreat built from start to finish

Your case study group price

$1,500

Pay in full · or 2 × $797 · or Affirm monthly payments may be available at checkout

Build-it-or-we-fix-it guarantee·Lifetime alumni access·10 seats only

Why the price is lower for this group

This is founding case study pricing, after this cohort, Retreat CRAFT moves to $2,000

Not because of fake scarcity, because this first group helps us build the proof, refine the process, and document real practitioner transformations

You get the lowest price we plan to offer, we get the chance to support a small group deeply and show what the method can do, that is the exchange

The guarantee

The build-it-or-we-fix-it guarantee

We cannot guarantee what you will do with this, but we can guarantee what we will do on our side

Our promise
  • Show up to the calls
  • Do the work
  • Ask for support when you need it

If you do not have a bookable retreat by graduation, we will work with you 1:1 until you do

No complicated fine print

No disappearing after week 8

Your effort meets our method, and if the method does not get you to a bookable retreat, we stay with you until it does

Join Retreat CRAFT

$1,500 case study group price · Or 2 × $797 · 10 seats only

Who this is for

Four kinds of practitioners thrive inside Retreat CRAFT

1

The dream carrier

"I have been thinking about this retreat for years, I just have not started"

You have the vision, you can feel the retreat, you know the kind of space you want to hold, but you need help turning the dream into a real offer, a real plan, and a real launch

2

The one-retreat survivor

"I hosted one retreat and it was chaos"

You already proved you can do it, but the process was held together with too much stress, too many last-minute decisions, and not enough structure, you do not need another heroic effort, you need a system

3

The next-year practitioner

"I keep saying I will do it next year"

You are a yoga teacher, breathwork facilitator, therapist, coach, healer, guide, or practitioner with a full life and a retreat dream that keeps getting pushed back, you do not need more time, you need a container that helps you use the time you already have

4

The beyond-the-office practitioner

"I know my work can go deeper than a normal session"

You can feel that your work belongs in a deeper setting, a weekend, a group container, a transformational environment, a retreat space where people can actually leave their normal life and enter the work fully, you just need help building the business side so the deeper work can happen

This is not for you if

  • You want someone to build the whole retreat for you
  • You are looking for a quick-flip retreat business with no real facilitation behind it
  • You cannot commit 4 to 5 hours per week for the next 8 weeks
  • You do not want feedback on your idea, pricing, message, or plan
  • You want to keep researching instead of building
  • You are not willing to invite real people into the retreat once it is ready

This is for practitioners who are ready to move

Not perfectly

Not without fear

But honestly

About Chase and Justin

Why we built Retreat CRAFT

C & J
  • Built with real practitioner needs in mind
  • Combines retreat strategy, tech, operations, and launch support
  • Designed for first-time and early-stage retreat leaders

We built Retreat CRAFT because we kept seeing the same gap

Talented practitioners had real retreat ideas, real skill, and real transformation to offer, but they were stuck between inspiration and implementation

They could find free blog posts, they could find expensive mentorships, but they could not find a clear, practical, done-with-you path that helped them build the retreat step by step

So we created one

Retreat CRAFT combines retreat strategy, offer design, pricing, messaging, operations, launch planning, platform support, and live coaching into one simple build container

The goal is not to make your retreat look like someone else's, the goal is to help your retreat become clear, profitable, grounded, and yours

If you have been carrying this idea and you are ready to stop planning alone, we built this for you

— Chase and Justin

What happens after you enroll

The path is simple

  1. 1

    Choose your payment option and enroll

  2. 2

    Get access to the community and onboarding materials

  3. 3

    Book your first private coaching session

  4. 4

    Join the first live cohort call

  5. 5

    Build your retreat week by week using the CRAFT method

  6. 6

    Graduate with a retreat that is mapped, priced, built, and ready to fill

You do not need to have it all figured out before you join, that is what the container is for

Urgency close

Waiting is also a decision

There is no perfect time to build your retreat

There is only the next 8 weeks of your life, with the method, or without it

If you have already tried figuring it out alone, you know where that path tends to lead

More tabs

More notes

More second-guessing

More "someday"

This cohort gives you something different

A small room

A clear method

Live support

A platform to build inside

And a real finish line

8 weeks from now, your retreat can be mapped out, priced out, built, and ready to fill

Or it can still be waiting in your head

You get to choose which version of the next 8 weeks you want

Enroll in Retreat CRAFT

$1,500 case study group price · Or 2 × $797

Build-it-or-we-fix-it guarantee · 10 seats only

Price moves to $2,000 after this cohort

FAQ

Everything you might be asking right now

Questions answered, ready to lock in your seat?

Join Retreat CRAFT →

$1,500 case study group · or 2 × $797 · Build-it-or-we-fix-it guarantee

Eight weeks is the difference between
someday and a date on the calendar

You do not need to keep carrying this retreat idea alone

You can build it with a method

You can build it with support

You can build it with other practitioners walking the same path

And by the end of 8 weeks, you can have a retreat that is mapped out, priced out, built, and ready to fill

Build-it-or-we-fix-it guarantee · Lifetime alumni access

10 seats only · Case study pricing